Linda and Jenny refine fits and design in the Deion Hong Kong showroom

The bustle of Hong Kong provides much inspiration for designers and shoppers alike. Being a cosmopolitan city and the gateway to international destinations, Hong Kong surpasses some of the world’s most famous fashion capitals as a shopping destination. A fact Style HQ’s Brand Executive Linda Triantafyllou knows all too well...

Deion ranges provide a wealth of signature colour

With a reputation for style and a keen eye for international trends Style HQ’s Linda Triantafyllou is one of the most respected fashion brand executives in the Australian industry.

Linda’s bi-annual trips to Hong Kong and regular trips to Europe keep her on top of international fashion, visual merchandising and design trends. With her experienced fashion ‘eye’ Linda examines and refines key trends and helps the Deion design team translate these to vibrant and accessible designs for the latest collection. 

From Deion’s Hong Kong headquarters, Linda and the design team ensure the collection maintains a casual and relaxed vibrancy perfectly suited to our lifestyle. Focusing on colour, fits and fabrics, Linda, Jenny and the team refine styles, most recently for Spring Summer 2012 with a special regard for Australian and New Zealand markets.

Careful editing ensures every piece of Deion can ‘lift-up’ a wardrobe and many of the brands devotees in Australia see its seasonal offering as a must have for their stores and customers.

The vibrant streets of Hong Kong

In Hong Kong the streets of Mong Kok (which never stop) and Linda’s favourite shopping district Tsim Sha Tsui Harbourside shopping centre provide boundless inspiration...

Hong Kong; there's always something to inspire the creative mind.

Around every street corner is another international designer store

With names like Gucci, Prada and Dior it's no wonder shoppers come from across the globe.

Window displays at Paule Ka and Dior at the Landmark shopping centre ooze style and sophistication while Gucci and Miu Miu, the Pacific Palace, and the brand new Harvey Nichols store give shoppers a visual feast.

Linda's pick of this season's 'IT' bag.

Even if your purse doesn’t stretch as far as purchase, the stunning store displays and creative visual merchandising from labels such as Louis Vuitton, Chanel and department store Lane Crawford provide a virtual fashion alter for label-lovers. It is a fashion shopping mecca.

And Linda’s pick of the bag of the season? “The new YSL bag of course- it’s my ‘IT’ bag!”

Fringed Louboutins caught Linda's eye

Linda’s style picks include Miu Miu pumps, fringed Louboutins, Gucci’s winter collection, “my fav!”, and the Oscar De La Renta dress displayed next to Harvey Nichols’ red peg master piece. 

With sparkle and colour, we're not surprised these Miu Miu's are on Linda's favourites list

The incredible 'Peg' dress at Harvey Nichols... oh, and the Osca De La Renta isn't all that bad either!

Paule Ka provides Parisian style to the Asian shopping capital

Towering high rises house global brands

From Hong Kong to Sydney; with Deion’s product development finalised Linda returns to Style HQ.  Her focus now returns to the Australian fashion scene and ensuring the women of Australia and New Zealand have access to the key trends and fashions available on the international stage through Style Headquarters collections in Sydney.

Shopping centres provide another location for designer threads.

In February 2012 Linda will present Lauren Vidal (imported from Paris), Cecilia Prado (imported from Brazil), and Style HQ’s new locally designed and produced high fashion label Carine in Style HQ’s Sydney showrooms. Linda will also work closely with Deion’s Australian Brand Manager Vanessa Cognetta who will show Deion to fashion buyers during February and March 2012.

Stockist & wholesale enquiries:

Deion, Vanessa Cognetta, Ph: 02 9669 9700
Lauren Vidal, Linda Triantafyllou, Ph: 02 8332 1900
Cecilia Prado, Linda Triantafyllou, Ph: 02 8332 1900
Carine, Linda Triantafyllou, Ph: 02 8332 1900

Gucci, Gucci, Gucci! Ahhhh....

Another fabulous window display.

Creativity is the name of the game for Hong Kong's visual merchandising professionals.