SHOWING DATES SUMMER 2014
FOR AUSTRALIA AND NEW ZEALAND AVAILABLE SOON.
CONTACT: Lisa Buchholz, email@example.com or 02 8332 1900
The Betty Barclay collection is based on the target customer’s wardrobe needs and aspirations. It comprises a complete co-ordinated collection. Modules include essential items, contemporary seasonal garments and fashion elements combined to offer the perfect blend of style and function.
Betty Barclay interprets international fashion trends into a highly wearable wardrobe selection that allows every customer to experience the pleasure of knowing she is wearing a current style which also enhances her as a woman.
Betty Barclay is a unique lifestyle brand. Internationally acclaimed for its design and substance, the Betty Barclay Group stands for high quality, modernity, and superiority. Betty Barclay projects a lifestyle which combines business and pleasure for the modern woman who enjoys fashion and femininity.
TARGET MARKET & ADJACENCIES
Betty Barclay styles for the 30 plus woman who is outgoing and active. Fashion-oriented, she follows the latest trends but demands quality, comfort and wearability. She has a positive attitude and radiates self-confidence. Nothing stops her when she makes up her mind about a distinctive label like Betty Barclay.
Betty Barclay was founded by Max Berk following a trip to New York during the 1950s when he stumbled across a brand called Betty Barclay which was creating an impact among American teenagers.
Max returned to Germany, purchased the licence for production and distribution of the American collection and adapted it to European tastes. Within a few years, sales grew to almost DM20m and approximately 1000 employees were working in 10 factories. The Gil Bret, Second and Vera Mont collections have since been created.
In June 1999, Betty Barclay shifted its focus from classic to a stronger fashion-led orientation reflecting the words of UK CEO, Denise Shepherd that “women are no longer defined by their age but by their approach to life”. Today, the brand employs more than 1500 people worldwide and produces more than six million items a year.
DESIGN & PRODUCTION
Fabric sourced from Como, Milan, Florence, Frankfurt and others
Manufactured in the EU and Asia
German sizes 34 to 48 (Australian 6 to 20)