SHOWING DATES FOR SUMMER 2014
FOR AUSTRALIA AND NEW ZEALAND AVAILABLE SOON.
CONTACT: Linda Triantafyllou, email@example.com or 02 8332 1900
Designed by Rivital Vidal, Lauren Vidal presents a designer collection innovative comfort with a contemporary look. Influenced by modern art, architecture and stylized ethnicity the collection fuses textural fabrics, layering and a subtle colour palette to convey a ready-to-wear look suitable for every woman’s wardrobe.
Natural fibres and a combination of textural finishes mean the collection has depth. Immediately recognizable the unique Lauren Vidal look was awarded the “Prize of Creation” in 2010 in Paris. This award acknowledges the high sense of creativity, individualism and strength which lies at the heart of the collections style identity.
Eclectic simplicity, Lauren Vidal is comfort and design layered to perfection for the contemporary woman. Never forced, both timeless and discreet, there is a piece to suit every occasion.
TARGET MARKET & ADJACENCIES
Rather than dressing an age, the Lauren Vidal woman dresses her style and enjoys layering her fashion to achieve a versatile and practical, yet stylish look which can take her from the early morning to evening.
Her father loved art, and her mother spent many years working in the fashion industry in France; Rivital Vidal, who now holds the helm of creative design at Lauren Vidal, is a true fusion of an upbringing full of art and design.
From her extensive travels, and French based life she has tended to blend clean contemporary design with subtle ethnicity to create a brand which is sculptural and tactile whilst remaining practical to modern life.
DESIGN & PRODUCTION
Designed in Paris, and produced in the EU, Lauren Vidal comes in sizes XS- XXXL & French size 34- 48 (Australian sizes 6- 18)